Leica Sofort Makes Photography Tangible
by Leica Press Release
Leica, PetaPixel.com News ISBN/ITEM#: CM161106SOFORT
Date: 06 November 2016
One would not normally put Leica Camera AG and Instax instant photography in the same sentence but Leica shocked the world in September by announcing that the new Leica Sofort camera would make its official appearance at Photokina 2016 in Cologne, Germany and that it would be part of the Instax instant photography system.From release/information:
Leica Camera AG proudly presents the latest member of its camera family: the Leica SOFORT. The versatile instant picture camera features a unique Leica design and special features, offers quick and easy access to photography and the fascination and unique experience of spontaneous photos that can be seen and shared in seconds. At the same time, Leica brings its photographic expertise and commitment to creativity, ease of handling, and quality to the world of Instax instant photography. The creative scope offered by the Leica SOFORT provides opportunities to rediscover instant photography and create small, haptic works of art and lasting memories. It will be celebrating its first public appearance at Photokina 2016.
Unique design and more creative capabilities
The Leica SOFORT differs from other instant cameras in a number of essential aspects: the unmistakeable styling and look were developed especially for the camera by the Leica design team, and a choice of colours in orange, white, and mint reflect the light-hearted fun and fascination of instant photography.
In automatic mode, the Leica SOFORT takes advantage of available natural light for as long as possible without triggering the integrated flash. This results in pictures with a much more authentic and natural look.
(Source: Leica, PetaPixel.com)
Our Other Pubs: