techrevu Logo with link to Main Page  
Leica Sofort Makes Photography Tangible by Leica Press Release
Leica, PetaPixel.com News  ISBN/ITEM#: CM161106SOFORT
Date: 06 November 2016

Links: Leica Press Release / Leica Sofort Product Page / PetaPixel.com Article /

One would not normally put Leica Camera AG and Instax instant photography in the same sentence but Leica shocked the world in September by announcing that the new Leica Sofort camera would make its official appearance at Photokina 2016 in Cologne, Germany and that it would be part of the Instax instant photography system.

From release/information:

Leica Camera AG proudly presents the latest member of its camera family: the Leica SOFORT.  The versatile instant picture camera features a unique Leica design and special features, offers quick and easy access to photography and the fascination and unique experience of spontaneous photos that can be seen and shared in seconds.  At the same time, Leica brings its photographic expertise and commitment to creativity, ease of handling, and quality to the world of Instax instant photography.  The creative scope offered by the Leica SOFORT provides opportunities to rediscover instant photography and create small, haptic works of art and lasting memories.  It will be celebrating its first public appearance at Photokina 2016.

Unique design and more creative capabilities

The Leica SOFORT differs from other instant cameras in a number of essential aspects: the unmistakeable styling and look were developed especially for the camera by the Leica design team, and a choice of colours in orange, white, and mint reflect the light-hearted fun and fascination of instant photography.

In automatic mode, the Leica SOFORT takes advantage of available natural light for as long as possible without triggering the integrated flash.  This results in pictures with a much more authentic and natural look.

(Source: Leica, PetaPixel.com)

Return to Index


We're interested in your feedback. Just fill out the form below and we'll add your comments as soon as we can look them over.
Name:
Email:
Comments
Loading
© 2002-2017TechRevu

advertising index / info
Our advertisers make TechRevu possible, and your consideration is appreciated.

Our Other Pubs:

Do You SFRevu? Thousands of Intelligent Beings Do Every Month

Gumshoe Review - a literary investigation.

  © 2002-2017TechRevu