Kodak's Ektra Is A Camera First, Smartphone Second
by Michael Irving
New Atlas.com, Kodak News ISBN/ITEM#: CM161106KOEKTRA
Date: 06 November 2016
On October 20, 2016, Eastman Kodak Company and Bullitt Group unveiled the KODAK EKTRA Smartphone, a photography-led smartphone with a outward facing 21MP fast focus camera sensor with f2.0 aperture, and an industry leading 13MP front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. Not surprisingly, this cameraphone is controlled by an SLR-style Scene Selection Dial offering settings including Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, and Film / Video. The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year.From release/information:
The Kodak Ektra is a smartphone with a focus on photography (Credit: Kodak)
It's been a while since anybody called a smartphone a "camera-phone", but photography stalwart Kodak may be breathing new life into the term. The company's first foray into the phone game, the IM5, was essentially Granddad's First Smartphone, but now it's drawn heavily from its history and announced the Ektra, a photo-focused phone with a 21-MP camera, a range of manual modes for setting up a shot, and a detailed editing app for fiddling in post.
While the name stumbles off the tongue a little, avid photographers may recognize the "Ektra" name from Kodak's classic camera of the 1940s. With that title setting up its roots, the Ektra is a camera first and a phone second, right down to the shape and texture of the device and the inclusion of a dedicated, physical shutter button. The hardware itself was developed by Bullitt Group, the company behind the chunky CAT phone.
(Source: New Atlas.com, Kodak)
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