Look Out, Google, Oakley's Developing Its Own Smart Glasses
by Sharon Gaudin, Computerworld
PCWorld.com, Bloomberg.com, Computerworld News ISBN/ITEM#: CM120423OAKLEY
Date: 23 April 2012
Links: PCWorld.com Article #1 / PCWorld.com Article #2 / Bloomberg.com Article / Computerworld.com Article /
Google might want to use its new smart glasses prototype to look over its shoulder.
Oakley Inc., a California company known for its sports equipment, sunglasses, and ski goggles, is developing glasses that use smartphone features and project information directly onto the lenses. The news comes from a Bloomberg report based on an interview with Oakley CEO Colin Baden.
"As an organization, we've been chasing this beast since 1997", Baden is quoted as saying. "Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform."
(Source: PCWorld.com, Bloomberg.com, Computerworld)
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